How to Explain the Value of Your Work Clearly (and Sign More Dream Clients)
As a heart-centered coach, you KNOW your work changes lives.
Your sessions are magic. And clients walk away glowing, transformed.
But the second you try to explain what you do? It’s like your brilliance evaporates 🫠
You start rambling, they nod politely with their eyes glazed over, and then comes the dreaded: “I’ll think about it” (aka “probably not”).
The result? Fewer sales than you know you’re capable of. More rollercoaster months than necessary. And the most heartbreaking part - watching less-qualified people get chosen over you.
Not because they’re better at coaching but because they’re better at *talking* about what they do.
Clients are passing on you not because you aren’t good enough. It’s because they can’t clearly see the value of working with you - yet.
THIS is the gap we’re closing today.
And for so many of us Asian women entrepreneurs (especially the eldest daughters of immigrants), this challenge around marketing ourselves didn’t just come out of nowhere.
Our conditioning taught us to keep our heads down, work hard & let the results “speak for themselves.”
Which means when it’s time to talk about our work, it feels awkward. Forced. Unsafe. So we water it down, and the power gets lost.
The good news? You don’t have to be the loudest person in the room. You just need to make the answer crystal clear to this one question your potential clients are asking:
👉 Can you help me?
When the answer is an obvious YES, clients lean in. Saying yes becomes the natural next step.
This is exactly what happened for one of my clients: she went from letting other people steer on calls, to confidently naming the transformation she delivered.
The result? She doubled her rates, signed new clients immediately and suddenly, breaking past a 5K month didn’t feel like a dream anymore. The path was clear as day.
And the wildest thing is:
💫 Her skills didn’t change. The only thing that changed was the way she talked about her work.
This is exactly what we’re getting deep into today:
The 3 foundational shifts to help you communicate your value clearly - so dream clients instantly understand, and say yes faster.
Let’s dive in!
_____________
1. Lead with Results, Not Features
The #1 question every potential client is asking (even if they don’t say it out loud) is:“Can you help me?”
The faster you can answer it, the better.
But most coaches and service providers bury the answer. They instead lead with features like: “8 sessions of coaching”, “weekly calls”, “accountability and support”.
Even though no one wakes up at 3am thinking, “I really need a 3 month program with weekly calls”. We default to features because:
Features feel safer. (It’s less risky to say “weekly calls” than “I’ll help you recover from burnout”)
Cultural conditioning taught us not to brag, so logistics feel like the next best thing
We assume clients will “just get it” without it spelled out. (Spoiler: it’s your responsibility to make it easy for them to understand!)
At the end of the day, clients aren’t buying your features. They’re buying your RESULTS.
💎 The Shift: Clients don’t see results as bragging. They see it as clarity. Clarity builds trust (and helps you get paid).
Putting it into practice:
Try this quick check: Is this statement about the container or the transformation?
Container (feature): “I do 3 months of 1:1 coaching with women”
Transformation (result): “I help women stop second-guessing themselves so they can finally stop lurking on Canva and launch the offer that fills their calendar with dream clients.”
See the difference?
One is about logistics. The other is about what people actually want.
✨ Pro tip: if leading with outcomes feel too bold, ask yourself:
“If my client only remembers ONE thing about what I help them do, what do I want it to be?”
Lead with that.
2. Get Specific Instead of Staying Vague
Here’s where most heart-centered coaches slip up: they try to stay broad so they don’t leave anyone out or get it ‘wrong’. But when you talk to everyone, you connect with no one.
Vague phrases like “alignment,” “live your best life,” or “step into your power” sound nice, but they don’t answer your client’s burning question: “Can you help me?”
💎 The Shift: Specificity isn’t about excluding people. It’s about making the right people say: Finally, someone gets me.
For example, even if you’re a generalist, you can be specific about the group of people that light you up - whether it’s a subset of your current clients, or the next evolution of clients you’re stepping into.
Specificity is how you call those people in.
Putting it into practice: The 3Ws Filter
When you describe what you do, ask yourself:
WHO: Who exactly are you talking to? (Early-stage coaches? Moms starting side hustles? Women leaving corporate?)
WHAT: What specific results are they after? (Their first clients? Quitting the 9-5? A balanced life while building their biz?)
WITHOUT - How do you help them get there differently? (Without confusion? Without second-guessing? Without posting everywhere?)
If you’re missing any of those, your message is probably too vague.
For example, compare these two statements:
“I help you live your best life” vs. “I help new moms reclaim two hours a day for themselves while running their business, so they can actually enjoy their time with kids without burning out.”
This is the difference between “sounds nice, politely nods” and “DAMN, I need this!!”
Inside ROOTED Growth, my holistic program for Asian women entrepreneurs, I teach you a full framework for doing this on repeat - so your message stops blending in, and starts landing with the exact people ready to jump in and say “Where do I join?”.
3. Speak Your Client’s Language (Not Yours)
This one’s tricky - we’ve been taught to prove our expertise by sounding polished and impressive.
But sounding like a professor won’t get you hired.
Because your dream clients are usually a few steps behind you or in a completely different industry.
They don’t understand your jargon. And they don’t want another lecture - they want someone who gets them.
Because while you’re talking about “embodying authentic leadership”, they’re googling: “how to stop feeling like a fraud.”
While you’re saying “emotional regulation”, they’re thinking: “how do I stop feeling like a hot mess?”
💎 The Shift: Speaking in your client’s language doesn’t make you less of an expert. In fact, it AMPLIFIES your expertise. It shows them: “I see you, I get you, and I can help you”.
Putting it into practice:
Here are 3 ways you can speak in your clients’ language, by collecting the words they use from:
Coaching sessions itself
Discovery call forms
How they describe it to their friends / Google
These phrases are gold. Use them in your marketing content, sales pages, and calls. And watch your clients - and your Stripe notifications start flowing in ;)
Wrapping It Up: Your first step towards clearer messaging & consistent clients (and what’s next)
Think of being able to clearly articulate the value of what you do like laying the first bricks of a strong business foundation. Without it, everything wobbles and take longer. With it, clients lean in and doors open.
Here are three key moves that’ll get you started:
Lead with outcomes (not features)
Get specific (so the right people lean in)
Speak your client’s language (aka ditch the jargon)
When you do this, you stop blending into the noise. The right people pause, pay attention and start to imagine what it’s like to work with you.
These shifts are just the beginning, the starting line.
🌿 ROOTED Growth is where these early wins stop being one-offs and where you turn it into repeatable, scalable results that bring in your dream clients faster and easier.
ROOTED Growth is a 3 month program designed for Asian women coaches & changemakers ready to break past income ceilings and get booked with aligned clients, without doubling their workload.
It’s about growing your business with clarity and simplicity - so you can focus on what matters most: creating change that lasts.
To help you do that, we don’t just tweak a few words inside the program. We map out your entire client pathway, turning your brilliance into messaging and systems that consistently bring in clients & income.
Here’s how that specifically looks like in action:
Get seen without the stress: we distill your expertise into one clear, magnetic message that you can show up with everywhere - so you attract the right clients consistently while stepping off the content treadmill.
Turn conversations into booked clients: your exploration calls create a safe, confident space where clients see their next step clearly - and saying “yes” feels natural, no convincing or pushiness required.
Let your work do the heavy lifting: multiply your impact without the hustle by having every touchpoint - posts, calls, offers all work together to guide clients along the sales journey, so you never have to start from scratch each week.
The result? No more “good months” followed by dry spells. You start seeing clients - and income, flow in steadily & predictably.
From Best-Kept Secret → Obvious Yes
This is exactly what happened for my client mentioned at the beginning of this post. She came in convinced she was “just not a good marketer.” After going through the ROOTED Growth framework, she doubled her rates and signed new clients almost immediately.
Her coaching skills didn’t change.
Only her words - and the systems around them, changed.
And the same can happen for you.
Imagine this: instead of quietly hoping someone “gets it,” your dream clients stop mid-scroll, recognize themselves in your words and book without hesitation.
No more rambling. No more “did they see my value?” stress. Your messaging makes it impossible to miss.
ROOTED Growth is where this shift happens.
👉 Ready to get booked with your dream clients - and your next income growth?